About startups and software
One of the biggest challenges that startups face is the creation of scalable and innovative technology. Statista says that failing to build the right product that meets their intended customer’s needs could result in Firmex missing opportunities and even bankruptcies. More than 42% of new companies fail due a lack of product-market fit. To avoid this fate, it’s crucial that emerging companies employ agile software development practices that help improve collaboration, set the quality standards they require and manage costs.
Startups generally have a tight budget, so they need affordable tools that can help save time and money. To do so, they need an application that can provide real-time information to assess the effectiveness of marketing campaigns and evaluate the return on investment. The free Google Analytics platform is one tool that can be used to analyze metrics like traffic sources and demographics, as well as the behavior of website users. Other tools that are useful include customer relationship management (CRM) platforms like Hubspot which offer a free CRM service for startups, as well as cloud-based customer service software such as Freshdesk and graphic design software Canva.
When deciding which software to use for startups, you must be aware of its integration capabilities, user-friendliness, and price. The former requires the software to be integrated with other systems to automatize processes and reduce manual work. Low-code software development platforms with graphic interfaces can speed up development and involve non-technical workers in the process. To find the perfect solution, it’s recommended to evaluate several vendors and examine their track records as well as pricing models and satisfaction ratings with clients.